Tiger Global, known for its investments in companies including Mynet, Trendyol and Yonja Media Group, has been realizing its investments at close contact with Emre Kurttepeli, and now it has partnered with him for a project this time. This project is called Sporcum.com, and while giving service with traditional e-trading model focusing on sportswear, shoes and accessories, it provides sales offers on its “Offers” page.

We have learned that Tiger Global and Emre Kurttepeli have partnered for the start-up with 50% shares. While the service is already providing service for a vertical population, it also highlights its line by focusing solely on sports products.

Emre Kurttepeli had participated in Webrazzi Agenda: E-Commerce meeting held in March 16, and told about the opportunities in vertical e-commerce and his interest in this field. While stating that there were higher profit margins in this field when compared to conventional e-trading models, he also added that he wanted to make investments in this area.

Emre Kurttepeli’s Sporcum.com investment and his 50% share partnership with Tiger Global on this investment have another strategic significance.

Tiger Global’s authorized person Lee Fixel, who has always been closely involved with the company’s investment decisions in Turkey, is also in the members’ board of Brazil based NetShoes, which gives the same service as Sporcum.com. So we can say that this co-investment is not only a step into an open area in Turkey’s internet market, but also a part of a successfully designed global strategy.

Sporcum.com will try to create its own market in shoe industry as Pabbuc and Zizigo did, and if it becomes successful, will probably be bought by another e-trading group that is providing global service. At the moment it seems that this possibility will be realized in parallel to NetShoes, but before that Sporcum.com will need to create its own user population and make higher margins in Turkey.


Source: Webrazzi

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released April 2011 data from the comScore Video Metrix service, showing that Germany leads in online video viewing across several reporting metrics for the European countries currently reported in comScore Video Metrix (France, Germany, Italy, Russia, Spain, Turkey and UK).

“Online video is beginning to compete with traditional television viewing for people’s attention, and Internet users in several European countries are leading the way,” said Mike Read, comScore SVP of Europe. “Germany is not only the largest European market for online video viewing but also the most engaged at nearly 20 hours per viewer per month, while several other countries are not far behind.”

Germany is one of Largest Online Video Markets in Europe
Of the markets reported by comScore, Germany ranks as the leader in online video viewing, with 45 million unique viewers watching an average of 187 videos for 19.6 hours per viewer in April. Turkey, with 20.7 million viewers overall, ranked second in terms of engagement with 169 videos viewed for an average 18.7 hours per viewer. The UK emerged as the third strongest online video market in engagement with 166 videos watched for 17.0 hours on average per viewer.

Google Sites Ranks as Top Video Property in All Markets Except Turkey
Google Sites, largely driven by viewing at YouTube, ranked as the leading online video property among all European markets reported in Video Metrix, with the exception of Turkey, where Facebook was the market leader. Facebook is increasing viewership in most countries, and ranked in the top 3 online video destinations in five out of the seven reported European countries. Local online video destinations also ranked among the top 3 in Germany (ProSiebenSat1 Sites), the UK (BBC Sites), France (Dailymotion.com) and Russia (Mail.ru Group). Across markets, Vevo’s videos were largely consumed via their YouTube channel.

Source: comScore